The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Alinean recognized by BtoB Magazine’s as one of To. Cold, hard decisions are being made on where to trim personnel, hardware and software spending.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

ConvertKit

SEPTEMBER 8, 2021

Who else remembers taking Seventeen magazine quizzes with your best friends? But the reality is, personality tests have come a long way. Personalize the customer journey : Recommendation engines are expensive and often unaffordable for many small businesses. A website personality quiz made so much sense for my brand.

Top of Funnel 93

Top of Funnel Personalization Advertising Funnels Template 93

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. 33% of adults are already interested in purchasing digital products in the metaverse. Here is an example of a virtual billboard in the metaverse : 2) Product Placements.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Single Grain

JULY 19, 2019

Get A Free Consultation. AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier this year. Product recommendations. Email personalization. Get A Free Consultation. 5) Personalization. 1) SEO A/B Split Testing.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Get A Free Consultation. AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier this year. Product recommendations. Email personalization. Get A Free Consultation. 4) Personalization. 1) Artificial Intelligence.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108