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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. Those are funnel movers.

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How to Implement Your Content Marketing Strategy

Content Standard

“We wrote down our strategy months ago.” Launching the tactical actions and seeing team-wide behavior change to administer the strategy is a different animal. Your content marketing program’s business goals need not be predictable, short-term monetary needle-movers. Life sucked for our customer.

Insiders

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Sales Pipeline Radio, Episode 169: Q&A with Kevin Cunningham @MRP_Prelytix

Heinz Marketing

Our numbers continue to grow. We’ve always looked at trying to provide results to our customers, but also learn from those results and where we didn’t have success to make the next program better. We’re able to do that dynamically in real time through our platform. So there’s two main things.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

Please Support Our Sponsors. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. They were first. Find us on iTunes: [link].

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Why International Expansion Is a Huge Business Growth Hack

Single Grain

Innovation through Diversity : Diverse teams often result in more innovative solutions and products. Staying Ahead in the Global Market First-Mover Advantage : Entering a new market early can give you a competitive edge. Make sure you have sufficient capital to support your expansion efforts and for unexpected challenges.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. My friend (and our CFO) Keith knew of a place where you could rent a board in a protected area, where the water was mostly flat. Our own dedication to a goal is one thing we can control. We were first-movers in a new industry.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. My friend (and our CFO) Keith knew of a place where you could rent a board in a protected area, where the water was mostly flat. Our own dedication to a goal is one thing we can control. We were first-movers in a new industry.