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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

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This is what he had to say: “Back to “My decision-first approach to research” — quoting Convert already! — There were a few courses that came with a hefty price tag. Are those tests or initiatives aligned with what’s a priority for the business in the first place?” But the budget was tight and Simon had to be strategic.