Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Ledger Bennett

DECEMBER 1, 2019

But a marketing team structure that’s not fit for purpose is particularly risky because it will have a fundamental impact on organisational growth and market position. The structures employed by an organisation are influenced by a number of variables, people; processes; technology and competitive landscape. Econsultancy 2018).

Planning 52

Planning Resources Work Management Resource Management 52

Televerde

OCTOBER 23, 2019

The story resonated with me then as a female diversity and inclusion author, speaker and consultant LGBTQ community member. Televerde is a sales and marketing solutions provider that specializes in inside sales and demand generation. Empowering Women from the Inside Out. It’s effective, too. And the Government can’t solve this alone.

Conversion 71

Conversion Eloqua Thought Leadership Work Management 71

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40