Customer Experience Matrix
NOVEMBER 19, 2008
My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices.
Customer Experience Matrix
DECEMBER 13, 2011
It’s also the preferred option of most industry consultants (myself included) because it provides the strongest platform for future success. Among B2B vendors, Eloqua is the poster child for this approach. But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers.
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Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product.
Customer Experience Matrix
NOVEMBER 18, 2009
Considerations extend beyond feature checklists to include sales and support models, pricing structures, training requirements, consulting partners, and usability. Final Thoughts: I know it's a cliche, but you really do need to select a vendor that matches your own company needs.
Customer Experience Matrix
JULY 3, 2008
It’s only an issue because when I think about this as a consultant, and when I listen to other consultants, the answer that comes back is that metrics should be tailored to the business situation. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.)
LeadSloth
JANUARY 12, 2010
I have asked many of the vendors, consultants and thought leaders to give their opinion. Christoper Doran , CMO, Manticore Technology. Steve Woods , CTO, Eloqua. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010. Steve Woods, CTO, Eloqua ( @stevewoods ).
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Any consultants out there? We can broaden our available market."
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