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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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6 Must-Have Website Calls-to-Action that are Sure to Convert

Adobe Experience Cloud Blog

At Marketo, we display our phone number in our header, embed a “Contact Sales” form in our product pages, and display a “Contact Us” button (which links to a landing page) on every page of our site. We use a chat feature on our product and pricing pages. Consider using a chat service to collect leads on your site.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

Helping our users get started with Convert and ensuring they get the best customer experience from our fantastic features is a huge part of what I do. Is there a large ecosystem of professionals, including both individual programmers and consulting firms? Make changes to your product’s name, short description, and featured image.

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5 Lead Generating B2B Website Trends

Hinge Marketing

Offers could include a blog subscription, guides, ebooks, industry whitepapers, webinar signups, or a free consultation. They also display infographics and webinars on their homepage and in their main navigation. Example: Marketo has an effective pop-up with a compelling blog subscribe offer.

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16 marketing automation platforms your organization should consider

Martech

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. Click here to download!