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7 Reasons Every Business Needs to be on Twitter

Webbiquity

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. To Gain Market Intelligence. To Give the Business a Personality. Post this on Diigo.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. A good example of this approach is 360i , an award-winning digital marketing agency. Just keep it relevant to your industry and safe-for-work.