We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data
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SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. I’m fine with that since leads have historically been a B2B marketer’s north star. I’m fine with that since leads have historically been a B2B marketer’s north star.
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