Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
database marketing, or, more poetically, narrowcasting. In the mass media, authority is essentially conferred – people believe things because they are "seen on TV" or have the "Good Housekeeping Seal of Approval". Today it is represented primarily by television. You can date TV-dominated era from, say, 1950 to 1985. search marketing.
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