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The state of MOps (-Apalooza)

Martech

This occasion, a three-day conference in Anaheim, California, brought out over 320 MOps mavens with 600 or more joining online. Privacy and compliance management. Challenges or opportunities The last two items on that list present perhaps the biggest challenges and opportunities for MOps teams. . Warehouse-native technologies.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech. Perkuto will expand MERGE’s marketing operations offerings, bringing Marketo and Workato managed services to MERGE clients.

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Building a future-ready marketing operations team

Martech

Look for your Tweeners Having recently attended a conference where she heard data guru Tom Redman talk about “People and Data,” his latest book, she turned to its pages for inspiration. Presents facts and data about a situation first before making recommendations.

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DMWF North America: Q&A with Inga Romanoff

Digital Marketing World Forum

Marketing Automation mafia and Black Belt #Marketo and #Salesforce, Inga Romanoff is the CEO of Romanoff Consultants. Marketers need to be in the driver’s seat when it comes to data privacy and compliance. What we won’t expect to change in the next 5 to 10 years is the change itself. I can’t think of one!

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

Adobe Experience Cloud Blog

I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. What is the conference theme? You start looking at a human resources conference and realize that the theme revolves around conflict resolution.

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B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Adobe Experience Cloud Blog

DO take advantage of privacy settings to manage personal and business content separately. But in this instance we aren’t referring to cookies in the lunch room, instead we’re referencing document or presentation sharing. Prospects researching company events, conferences and offices love visual elements, as well.