The CMO Council asked 8 good, hard questions about marketing technology management
chiefmartech
SEPTEMBER 1, 2018
.” Or relinquish your decision-making responsibility to the IT department or a single, most-favored vendor. You can’t relinquish your decision-making responsibility to the IT department or a single, most-favored vendor. What have other customers of that vendor experienced? What constitutes a “seat?”
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