government vendor sales-opportunities 
Martech
SEPTEMBER 22, 2023
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” Register free.
Marketing Insider Group
AUGUST 10, 2020
We leverage ABM to focus on a specific set of accounts determined collaboratively by sales and marketing to deliver end-to-end programs at the account level with specific objectives and goals for targeted accounts. Eric highlighted very impressive results and tight alignment with sales – a key determinant of ABM success.
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Outreach
JUNE 2, 2020
The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together.
chiefmartech
DECEMBER 27, 2016
For instance, you can see in this slide from Salesforce some of the many ways that they intend to apply Einstein in specific products of theirs: But does this mean that smaller martech vendors are going to be shut out of this AI wave of the industry? These can and will be used by martech vendors, of course, to stay competitive in the AI era.
Martech
MARCH 22, 2022
Then, in 1978, DEC marketing manager Gary Thuerk sent what amounted to the world’s first spam email, an unsolicited email that brought in an initial $13 million of sales for Digital’s VAX computer systems. Marketing automation. Account-based marketing. How do I use email marketing data?
chiefmartech
JULY 23, 2017
For instance: send updated contact data to your CRM, add an email address to a segmented list in your marketing automation platform, and if conditions suggest this is a priority-worthy lead, fire off an email notice or Slack message to the sales team right away. That’s a huge opportunity.
chiefmartech
FEBRUARY 9, 2016
We’re 6 weeks away from the next MarTech conference in San Francisco. This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers. 100 Marketing Technology Vendors Exhibiting Their Innovations.
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