Remove first-mover custom-implementation
article thumbnail

Making the case for marketing technology within your organization

Martech

This was the message from Michael McCune, Senior Director at Gartner, at our recent MarTech conference. That’s because marketers fail to define a goal or “end state” for the technology they want to implement, according to McCune. More from the MarTech Conference >> Making the case for funds.

article thumbnail

5 Signs Your Employer Brand Could Use an Overhaul

BenchmarkONE

It’s what represents the promises you’ve made to your customers. No one expects to stay in the same role forever, and it’s especially true with millennial movers and shakers. Encourage them to learn a new skill, enroll in courses, attend conferences or take on a speaking opportunity. No Path for Advancement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. For the foreseeable future, content will remain as king.

article thumbnail

Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines). I would have hired movers to pack the boxes so I could watch the Masters. They were first. More customer service is moving to an online self-service model.

article thumbnail

Enterprise Content Planning Interview Part 1: 3M’s Carlos Abler On Cracking the Content Inspiration & Success Code at Large Enterprises

DivvyHQ

And the first simple step you can take is to realize that dozens of opportunities exist right under your nose. In this first contribution to this two-part interview series, Carlos reveals secrets about his work at 3M, what he enjoys most, and where he finds inspiration for content. But does it always have to be this way? Sure doesn’t!

article thumbnail

What’s Ahead for Social Media: Live Video, Influencers, and Content

Adobe Experience Cloud Blog

This year was no exception, I found myself furiously jotting down key takeaways I could implement in my everyday strategy. While every session was chock-full of knowledge, here are three takeaways that were echoed across sessions and throughout the conference: 1. Use customer-centric titles. Go Live or Get Left Behind.