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Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

I’m not talking about personal style, although the decibel level at any marketing conference speaks for itself. True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%). On reflection, this makes sense.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. You must fight social media fire with social media water.

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. What formerly was the sole bastion of the media, is now also a company bailiwick.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. With social media, the audience is in multiple modes – participating in many threads.

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It's Time for Real-Time

Convince & Convert

We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. Can't wait to see you on Facebook!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. There’s a way to get your Facebook update seen in more news feeds.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies.