LeanData

SEPTEMBER 22, 2017

If you’ve ever been at a fast-growing startup, you can appreciate the challenge that we’re facing. One possible option would be to lock the LeanData executive team in a conference room with lots of coffee and Red Bull and then not come out until we had decided for ourselves what people want to hear.

Ideal Customer Profiles 51

Ideal Customer Profiles Elasticity Lock-In Validation 51

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Tom Pae, sales enablement manager, Slack Title: “Sales Enablement at a Startup”. Key takeaway: “Think about what happens without sales enablement – particularly at a startup.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Tom Pae, sales enablement manager, Slack Title: “Sales Enablement at a Startup”. Key takeaway: “Think about what happens without sales enablement – particularly at a startup.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Tom Pae, sales enablement manager, Slack Title: “Sales Enablement at a Startup”. Key takeaway: “Think about what happens without sales enablement – particularly at a startup.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Tom Pae, sales enablement manager, Slack Title: “Sales Enablement at a Startup”. Key takeaway: “Think about what happens without sales enablement – particularly at a startup.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

SEPTEMBER 22, 2017

If you’ve ever been at a fast-growing startup, you can appreciate the challenge that we’re facing. One possible option would be to lock the LeanData executive team in a conference room with lots of coffee and Red Bull and then not come out until we had decided for ourselves what people want to hear.

Ideal Customer Profiles 40

Ideal Customer Profiles Elasticity Lock-In Validation 40

SnapApp

APRIL 25, 2018

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What's your biggest challenge as a B2B tech marketer? Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91