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How to Optimize Your E-commerce Site for Revenue

Convert

I might know that a conference inquiry will eventually convert 4%, resulting in a booking of an average of £20,000. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price).

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

I might know that a conference inquiry will eventually convert 4%, resulting in a booking of an average of £20,000. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price).

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30 Women Shaping B2B Tech Marketing

SnapApp

In terms of events, I've seen a shift towards webinars and digital summits, which often take a lot less preparation than a live event or conference, with the potential to reach a far broader audience and collect more leads. . Two things: Growth marketing and blended AI. . Growth marketing is the future.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

In terms of events, I’ve seen a shift towards webinars and digital summits, which often take a lot less preparation than a live event or conference, with the potential to reach a far broader audience and collect more leads. Two things: Growth marketing and blended AI. Growth marketing is the future.