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Racing with Account Blinders On – We Can Do Better

LeanData

Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match.

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Racing with Account Blinders On – We Can Do Better

LeanData

Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match.

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Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

Was it via list purchase, your company’s website, a webinar, paid social campaign, an event, or some other way? ” The source might need to be edited if they say, “I heard about you guys via Jon Smith,” or “I saw your booth at a conference and made a mental note to reach out to you guys later.”

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. A huge volume of names in a database doesn’t mean much if those contacts don’t have purchasing power.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. A huge volume of names in a database doesn’t mean much if those contacts don’t have purchasing power.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums, or discussion boards to name a few. In other words, if a list price is too good to be true, you may be purchasing stale data. The key is to get scrappy.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums or discussions boards to name a few. In other words, if a list price is too good to be true, you may be purchasing stale data. The key is to get scrappy.