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Racing with Account Blinders On – We Can Do Better

LeanData

B2B marketing used to be easy. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. However, a duplicate merge represents a repeat action or engagement with marketing material. People constrained: Our tools require the most precious resource, our time.

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Racing with Account Blinders On – We Can Do Better

LeanData

B2B marketing used to be easy. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. However, a duplicate merge represents a repeat action or engagement with marketing material. People constrained: Our tools require the most precious resource, our time.

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Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. Was it via list purchase, your company’s website, a webinar, paid social campaign, an event, or some other way? Campaign ROI Approach.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

At the very least, sales and marketers need to know whom to call and how to reach them. Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. An account executive or a CRO?

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

At the very least, sales and marketers need to know who to call and how to reach them. Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. A marketing coordinator or a CMO?

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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums, or discussion boards to name a few. Some of the hardest working reps get creative and learn to exploit tools and hacks to begin to automate some of this manual work.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums or discussions boards to name a few. Some of the hardest working reps get creative and learn to exploit tools and hacks to begin to automate some of this manual work.