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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. They are a pain to use because of the size of the keys- but at a conference or on the road these are often my best option.

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Media and Mobile: What the Future Holds

Hubspot

In addition, mobile audiences have plenty of background noise and distractions to take away their attention: someone could be visiting your site on a train commute, during a conference, or at work. Otherwise, they’ll flock to the information that they’re coming across in their Facebook, LinkedIn, and Twitter feeds. You’d never know.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

63) 36% of markers found a new customer from Twitter this year. inbound marketers spending more than $25K per year saved an average of 13% in overall cost per lead (CPL) in 2013, for an average CPL of $36 vs. $41. 100) 16% of marketers cite industry conferences as producing an above average cost per lead. Tweet This Stat.

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5 Steps to an Agile B2B Content Marketing Strategy

KoMarketing Associates

Or maybe the focus is on short-term efforts, including promoting an upcoming conference or a new product? If the content asset is intended to acquire leads for the organization, instead look at metrics like CPC, CPL, conversion rate and lead quality. Start a conversation with us on Twitter ! . Pivot Strategy. Final Thoughts.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Strategy 4: Social Media for B2B Lead Generation Social media platforms, especially LinkedIn and Twitter, play a crucial role in B2B lead generation and are perfect examples of meeting potential buyers on the channels they use. It’s important to distinguish between cost-per-lead (CPL) and the value of a lead to your organization.

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What Is Social Media Advertising? Definition, Costs, Best Practices, Benefits, and Examples

Martech Advisor

Social media advertising is defined as a form of digital advertising that serves paid ads to your target audience using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Through research, you find out that the cost per lead (CPL) on Facebook is $10. How Much Do Twitter Ads Cost?