Media and Mobile: What the Future Holds
Hubspot
SEPTEMBER 10, 2015
In addition, mobile audiences have plenty of background noise and distractions to take away their attention: someone could be visiting your site on a train commute, during a conference, or at work. That’s why they’re investigating new advertising models—particularly ones that have a 1:1 relationship with sales, like cost-per-lead (CPL).
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