Sales Engine

article thumbnail

Is Content the Solution to Your Shrinking Sales Pipeline?

Sales Engine

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. When prospects know exactly what they want and have reasonable pricing expectations, sales cycles can go much faster and make the salesperson’s life much easier.

article thumbnail

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. When prospects know exactly what they want and have reasonable pricing expectations, sales cycles can go much faster and make the salesperson’s life much easier.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. When prospects know exactly what they want and have reasonable pricing expectations, sales cycles can go much faster and make the salesperson’s life much easier.

article thumbnail

The B2B Marketing Metrics That Matter the Most

Sales Engine

In other words, as marketers, we need to start thinking about how many leads we need to provide to the sales team every month to reach the overall growth goals of the company For calculation purposes, let’s say you have a software product with an average sale price of $100K. It sounds complicated, but it’s not.