The Mx Group

JULY 25, 2018

If it’s demand generation vs. lead generation, which helps the most? While some may use the terms interchangeably, confusing demand generation with lead generation can dilute your strategy and lead to disappointing results. Lead generation is the harvesting of that demand.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Lead Generation Demand 91

ANNUITAS

MARCH 4, 2014

The fact of the matter is that most failed marketing automation implementations we have seen share a striking set of similarities, as both do-it-yourselfers and agency-led deployments are technology-led rather than strategy-led. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Customer Experience Matrix

JANUARY 20, 2009

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. The survey found that 23% of companies measure ROI for all lead generation tactics, 30% measure it for some tactics, and 47% don’t measure it at all.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

AUGUST 12, 2010

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. But those companies will never be a source of much revenue, even if the vendors manage to sell them some additional services.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Heinz Marketing

SEPTEMBER 9, 2021

Pros: The User Interface is simple, clean, and streamlined for the demand generation marketers. Elite support service is second to none. Cons: The segmentation could be better in comparison to some other Marketing Automation tools out there. Reviews/rating: G2 Rating: 4.1 / 5. 24/7 Customer Support.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Work Management 115

The Point

MARCH 3, 2010

But prospects in a nurturing program are different, clearly, because they’ve already engaged with your company and expressed some level of interest, if not in your product specifically, then at minimum in solving the issue or problem that your product or service addresses. The type of content ranked most highly by buyers?

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Customer Experience Matrix

JANUARY 4, 2012

Or maybe these comparisons are irrelevant because LeadFormix was never a standard marketing automation system to begin with. It made at least five acquisitions last year, all software-as-a-service companies selling some type of sales enablement.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120