Comparison CTR Lead Gen MQL 
Single Grain
NOVEMBER 17, 2020
Comparison pages that pit your company against your competitors (if present). Simple “If-Then” Lead-Gen Form Ad. Click-through rate, or “CTR,” measures the number of clicks that each of your ads received, compared to the number of times it was viewed (aka, “impressions”). Click-Through Rate.
SnapApp
APRIL 30, 2019
It answers many common questions and contains an interactive comparison tool. “We We funnel visitors to it from all of our other pages and it performs great at driving new leads,” says Holloway. We are seeing a higher CTR on premium content featured on the pillar page and we now rank higher for keywords specific to our topic.
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