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New Healthcare Marketing Research: What Content Types Move Healthcare Buyers

Content Standard

Using the HFMA study, Health System Purchase Plans 2023 , I’m going to walk you through the specific information I would pull from this report and how I would translate it into content strategy. The report reveals that vendors should prioritize testing content that is ROI-forward and discusses comparisons to EMR options.

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Content Marketing for SaaS Companies: Creating a Competitive Advantage

seo.co

By comparison, a paid advertising or traditional marketing campaign will net you a positive, yet consistent return: (Image Source: Stevenson Financial Marketing ). Competitive differentiation. Content gives you the opportunity to differentiate yourself. Have you ever heard of Hubspot? Of course you have. Do you know why?

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

According to Tom Davenport, a knowledge worker is “someone with high degrees of expertise, education or experience and the primary purpose of their jobs involves the creation, distribution, or application of knowledge.” As more data were collected, additional comparisons were made to further refine the concepts.