The ROI Guy

NOVEMBER 18, 2010

Content marketing provides a means to break through the noise, providing the consultative diagnostic and financial advice today’s buyer needs. At Gartner, we always opined that “you can’t manage what you haven’t measured,” so I suggest that the first content marketing step should be an inventory of what content already exists.

Marketing Management 40

Marketing Management Peer-to-peer Content Marketing Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Single Grain

SEPTEMBER 22, 2022

A lead generation tool (or lead gen tool) is software that helps you capture information from people, or “leads,” who are interested in your company’s product or service. your service or product). In fact, according to Gartner, only 44% of marketing leads pass through sales as a potential good fit. A/B testing.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . Comparison pages that pit your company against your competitors (if present).

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Ambal's Amusings

AUGUST 27, 2009

A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. NOTE: generic product, not our product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

JULY 19, 2019

Get A Free Consultation. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier this year. Product recommendations. Basic communication.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Get A Free Consultation. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier this year. Product recommendations. Basic communication.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108