The Effective Marketer

DECEMBER 8, 2011

A nice post by Nick Westergaard on the “ 12 Most Underutilized Brand Touchpoints “ talks about the stuff many people relegate to second plan when thinking about their company’s brand. It’s all about how you present yourself and your company to customers and prospects in every single touchpoint.

Touchpoints 100

Touchpoints Brand Identity Branding Newsletter 100

The Effective Marketer

APRIL 3, 2012

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. Paying bills is no fun, how about making their day a little bit better?

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

OCTOBER 13, 2010

I would have liked to see other companies that he has worked with and are not so obvious and how they implemented his recommendations or how they have failed to recognize the importance of “flipping the funnel&#. Does this sound like your company? Are we entering a new world, travelling a path very few have survived?

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100