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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Evidently, focusing on CXM is essential for a company’s future success. Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). According to Forrester , experience-led companies have 1.6x

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How to Optimize the Cost of B2B Marketing

Valasys

Furthermore, technics for strategic market research such as SWOT (strengths, weaknesses, opportunities & threats) & PESTLE (political, economic, social, technological, legal & environmental analysis), help the marketers in planning for the present as well as anticipated scenarios in future.

Cost 40
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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue. If the budget permits companies should invest in lead management & marketing automation technics & software such as Terminus or Engagio.