Everything Technology Marketing

AUGUST 22, 2010

Many companies don't segment at all, segment only superficially, or copy segments that seem to be working for their competitors but without really understanding the rationale for selecting target segments. And many companies simply don't allocate sufficient resources for defining the right segments. In short, they are more profitable.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

JUNE 19, 2010

This supports the observation that companies are increasingly using content marketing to influence and guide prospects through the buying cycle. Not surprising considering the often low response rates and difficulties tracking conversions, in addition to the comparatively higher cost of direct mail.

Customer Surveys 100

Customer Surveys Tactics Webinar Metrics B2B Marketing 100

Everything Technology Marketing

JANUARY 31, 2012

This approach results in higher response rates, better engagements, shorter conversion cycles, and overall better return on marketing investment. As predicted last year, marketing automation has gone mainstream in 2011 as companies are taking their online campaigns, lead scoring, and email automation to the next level.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100