Valasys
JULY 26, 2019
Kickfire, the global leader in IP address intelligence & company identification technology on the 25 th of July, 2019, announced its latest release – IP address-to-company Application Program Interface (API). Identifying the potential new Markets : The first two digits of NAICS or SIC code is an industry title.
Online Marketing Institute
MAY 24, 2009
Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. Breathing our own exhaust? Are you Inside-out or Outside-In?
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Everything Technology Marketing
OCTOBER 10, 2010
The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. A better segmentation strategy is to start with why companies purchase a solution.
markempa
SEPTEMBER 23, 2012
Evaluate the characteristics of the top five companies on each list. Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). With the cheap list, 67% of the people on the list were no longer with the company!
markempa
OCTOBER 21, 2012
Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. Internal/and external factors affecting the company. Psychographics, such as corporate values, culture and philosophy. Identify your five worst customers. Annual revenue.
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