Marketing Craftmanship

Remove Companies Remove Newsletter Remove Traffic Remove Twitter
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Checklist Marketing: Too Many Shoes in Your Suitcase?

Marketing Craftmanship

Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. LinkedIn and Twitter Accounts…check / check. Client Newsletter…check. White Paper…check. Trade Show…check. Blog…check. Publicity…check. But marketing strategy is not akin to packing for a trip.

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Blogs and newsletters demand original, timely content; not canned information. Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. White papers and case studies become quickly outdated. THE PAYOFF.

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