Companies Magazine Media Plans Online Marketing 
MLT Creative
NOVEMBER 15, 2010
A few months back, I did a deep dive on the marketing automation process and looked at well-known vendors of the service. For my second blog series, I’ll focus on the importance of social media monitoring tools. A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.”
Convince & Convert
APRIL 15, 2010
We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? Photography magazines.
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Convince & Convert
FEBRUARY 23, 2010
February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. An interesting little related aside.
Convince & Convert
MAY 13, 2010
I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent.
Convince & Convert
JUNE 11, 2010
We reconfigured our companies to accommodate phone. But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all. It’s the book about social media’s impact on the inside of your business, not the outside. Here are a few options for titles.
Convince & Convert
SEPTEMBER 14, 2010
With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.
Convince & Convert
MARCH 4, 2010
Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.
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