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Prospecting data accuracy

Biznology

vendors today. . We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies. . Company name, address, URL. . Overall accuracy by vendor ranged from 92.9%

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B2B data decay and list rental – buyer beware!

Biznology

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. address change (changing companies or company/individual’s relocation).

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4 Elements that drive B2B direct marketing results

Biznology

Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Targeting and List Selection – 50-70% of success. Do You Know the Basics?

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Business Lessons From Mars

Smashmouth Marketing

Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract. I had started my career as a $7.00

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Business Lessons From Mars

Smashmouth Marketing

Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract. I had started my career as a $7.00

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

This score can vary by product line or geography or other company-specific factors, so they don’t assume that one size fits all. It seems that many marketers believe that automated lead management and lead scoring is something only for large companies with large budgets and plenty of resources. Start dialing. The problem?