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New developments in B2B marketing list acquisition

Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.

Acquisitions

Acquisitions B2B Marketing Salesforce.com Work Management

B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. address change (changing companies or company/individual’s relocation).

List Brokers

List Brokers Ad brokers B2B Work Management

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