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Abandon Your Marketing Automation System!?

LeadSloth

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. The company in question has used a comprehensive marketing automation system for about 2 years. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced.

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. See how it works with our Free Trial program. Not any more.