Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
This is the first of two posts that will look at how to improve conversion rates to get more value from each click. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. One answer to this challenge is provided by "post-click marketing," a.k.a. Was that you?
Let's personalize your content