Direct Response Coach

JULY 22, 2014

Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. This medium-sized company placed highly skilled technical professionals into contract positions with technology companies. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail General Lead Nurturing'

Response Rate 100

Response Rate Copywriting Lead Nurturing Advertising Mediums 100

Direct Response Coach

SEPTEMBER 17, 2015

At some companies and for some sales people, it still is. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.]. Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire.

Cold Calling 100

Cold Calling Lead Generation Tactics Email Marketing 100

Direct Response Coach

JUNE 1, 2016

It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It starts with the understanding that most of your business is going to come from a small group of businesses that [.].

Account Based Marketing 100

Account Based Marketing Marketing & Strategy Paid Search Agency Marketing 100

Direct Response Coach

JANUARY 26, 2016

Do a Google search and see how many postcard companies are out there. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Large, small or in between, [.]. The post Is a direct mail postcard enough?

Search Marketing 100

Search Marketing Google Paid Search Agency Companies 100