Leadspace

JULY 7, 2019

Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. The most reliable way to identify a company is with SIC or NAICS codes. . Here’s an example: 23 Construction.

SIC 54

SIC Planning Paid Search Agency Aggregators 54

Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Which leads me to 5 Do’s and Don’ts of B2B lead qualification.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

ViewPoint

FEBRUARY 7, 2012

When we began working with a client in the security penetration-testing solutions space, the client had been scoring prospects based on company size, industry type and level of seniority. Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing.

Lead Ranking 120

Lead Ranking Lead Generation Sales Qualified Leads Lead Scoring 120

Biznology

AUGUST 26, 2013

B2B databases carry data at three levels: the enterprise or parent company; the site, or location, of offices, plants, and warehouses; and the multitude of individual contacts within the company. Parent company/enterprise link. SIC or NAICS. Year the company was started. Account name, address. Phone, fax, website.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

ViewPoint

DECEMBER 16, 2010

Consider SiriusDecisions’ lead categories of MQLs, SALs and SQLs. Append data points like SIC code, revenue and employee size to contact records. Use internal or external dedicated resources for lead qualification and lead nurturing. Lead and close rates will improve.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Practices SIC 120

markempa

SEPTEMBER 16, 2012

How they found your company. Lead nurturing, content creation and even list building all hinge on this sort of research,” Tinsen says. “Not But, when you purchase lists, you want to find a vendor who looks beyond SIC codes and can create lists by keyword; the results will be more targeted to what you’re looking for.”.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120