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Key Differences Between MQL and HQL for B2B Lead Generation  

Only B2B

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?

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Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

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Revenue is the lifeblood of every company…without it, there are no resources to do the jobs we love, including creating content, collecting data, and everything else we need to do to keep the kingdom running.” So, what’s the opposite of tracking MQLs and holding on to demand gen tactics of the past? What’s revenue marketing?

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Optimize your Marketing Qualified Leads (MQLs) Strategy and Close More Sales

Only B2B

MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert.

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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

The MQL is dead. Today, ABM is a very real and effective way of driving demand, but even its most fervent disciples would acknowledge that, at most companies, ABM co-exists with other strategies rather than having replaced them altogether. Report: Why Demand Marketers Should Expand their Focus Beyond the Lead Click To Tweet.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

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Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide

Only B2B

One of the key aspects of gaining an edge is the efficient management of leads. This is where Automated Lead Qualification steps in as a game-changer. In this comprehensive guide, we will explore the intricacies of Automated Lead Qualification, demystifying its key components, benefits, and challenges. The result?