Remove Companies Remove Facebook Remove WOM Remove WOMM
article thumbnail

30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. This can occur in person or online, but it’s essentially free marketing by those who’ve had great experiences with your company. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [

article thumbnail

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Aside from keeping customers satisfied, WOM is generally out of your hands. Who are the Right People?