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Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com. As Ambassador Marketing puts it , “For centuries, word-of-mouth marketing (WOMM) has influenced purchasing decisions on everything from buying a new car to restaurant recommendations to software vendors.” WOMM Always Takes Home The Gold.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. This can occur in person or online, but it’s essentially free marketing by those who’ve had great experiences with your company. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Aside from keeping customers satisfied, WOM is generally out of your hands. Who are the Right People?