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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . Then you’re done! Linkedin Ads.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.

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100+ Tools Content Marketers Really Love

Content Marketing Institute

For a complete list of companies in each category, check out CMI’s new ContentTECH directory – you’ll see a Fan Favorites badge next to companies that made it into the top five in this survey.). Demandbase. Demand generation. This infographic shows the five favorites in each category. Click to enlarge. Salesforce.

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How to Maximize Your Webinar Effectiveness With Proven Best Practices

Vidyard

ClearFit also works with Marketo, giving us a great opportunity to show two complementary applications back-to-back, and teach attendees some awesome email marketing tips in the process. Offering people the ability to access content on-demand is a great way to keep content driving value long after its recorded. Our result?

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

“There are only so many hours in the day that we get a chance for screen time, and if we’re looking at social media, we’re not reading newspapers or blogs, we’re not watching television, or if we are, perhaps it’s set to Prime, Netflix or YouTube.”. MQL vs Revenue-Based Demand Planning. Designing a Lead Lifecycle.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Demand Gen / Lead Gen. Contently has been named one of the top 100 fastest growing private companies by Inc. Copywriting. Social Media.