Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. Still, they are much larger firms and do much more marketing than Manticore or Market2Lead.
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. This has more to do with the degree of personal selling (and after-sale service) than anything else.
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Customer Experience Matrix
JULY 22, 2010
When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management. Finally, we come to Web marketing companies.
Customer Experience Matrix
DECEMBER 20, 2012
It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. .**
Customer Experience Matrix
NOVEMBER 5, 2009
by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation. Tags: software as a service demand generation marketing automation sales automation. See Who’s Afraid of the Big, Bad Wolf?
Customer Experience Matrix
FEBRUARY 24, 2009
The company also reworked the user interface--of more than 200 total changes in this upgrade, about 75 were tied to usability--although it still takes the same basic approach of building campaigns as lists of steps, rather than branching flow charts. The changes that Fernandez described seemed good but subtle.
Customer Experience Matrix
AUGUST 3, 2010
Executive Edition shows what Marketo believes is needed to service large marketing organizations. Enterprise Edition also adds a “sandbox” environment for training, testing and development – the sort of things that small companies might do on a live system, but large organizations cannot safely allow.
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