Biznology

AUGUST 26, 2013

B2B databases carry data at three levels: the enterprise or parent company; the site, or location, of offices, plants, and warehouses; and the multitude of individual contacts within the company. Here are the elements you are likely to want to capture and maintain in a B2B marketing database. SIC or NAICS.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. The reality is that the purchasing process has changed and most marketers (and also most marketing software technologies) have not changed to support this new paradigm.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. The new buzz word is “big data,” and while it applies more to consumer unstructured data than structured B2B data, it also is interrupted as meaning “lots more data.” In addition, most B2B databases do not have full demographic or firmagraphic data.

Trends 80

Trends B2B SIC Telemarketing 80