Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue
DealSignal
SEPTEMBER 27, 2021
It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.
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