KoMarketing Associates

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Co-founder, ClickZ. Add Ann: https://plus.google.com/115918125306643310533. .

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How Executive Branding Can Help Your B2B Marketing Efforts

KoMarketing Associates

Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader. Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017. Promote Company Happenings.

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5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

She makes reference to one of the earliest examples of content marketing, John Deere’s “ Furrow Magazine ,” which uses content as a means to discuss industry trends and reach their agriculture-enthused audience base. Relationships : Content should always be created keeping customer relationships in mind.