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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

Consider a few findings from a recent Edelman-LinkedIn research report : Decision makers are inclined to read more thought leadership content: 58% read one or more hours of thought leadership per week. Based on thought leadership, your prospective customers make decisions on who they will work with.

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

The benefit to using SMS is that you are able to reach your customer or target market immediately; it’s a direct link. Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. Our wider customer experience is more traditional, so social media platforms such as Linkedin translate well for our business needs.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

You need to understand your ideal customer for each piece of content. Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Campaign Based Publishing. We don’t think so! CRM Integration.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Campaign Based Publishing. We don’t think so! CRM Integration.

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The Death of Website Design

Tomorrow People

While most companies see their website as having a role in their business, many still only use it to only a limited degree. In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence. So why are so many companies not seeing these kinds of results? Why does this matter so much?

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10 tech trends that’ll shake up your content marketing strategy (2022 Edition)

Tomorrow People

Note: This article was originally publish in January 2018 and has been updated for comprehensiveness. Audio editing and production Podcasts are now everywhere; every day, over 72,000 episodes are publish. Another brand using Alexa to deliver audio content is pet care company Purina. And it’s not just Facebook reporting this.