ClickZ

JULY 22, 2020

In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. Solution #1: Clean CRM data with Insycle. Solution #1: Clean CRM data with Insycle.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management? Automation: an understanding of CRM and marketing automation applications are critical. As marketing becomes more complex and more technical, the talent pool narrows.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Content Standard

APRIL 22, 2015

This blog post will demonstrate a few frameworks you can use to show ROI at your company. Was it via list purchase, your company’s website, a webinar, paid social campaign, an event, or some other way? Company Blog : views article, clicks link in article, etc. The MQI source could be different here. Content ROI Approach.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Heinz Marketing

AUGUST 5, 2021

In most cases, companies are using ABM to target their best-fit accounts, think quality over quantity. I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

APRIL 23, 2020

It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? But there’s data, and then there’s data. This is data too.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? There’s data, and then there’s data. This is data too.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

MARCH 26, 2015

While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. A clean database can help you properly segment, target, and track your programs.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48