Metadata
APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. At the end of the day, the only thing that matters is if your paid strategy or tactic is helping your company grow. At the time, few B2B companies like ours were doing it. I was instantly hooked. Absolutely.
Terminus
NOVEMBER 13, 2019
When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. B2B marketing departments were trying to shift towards creating meaningful relationships with entire teams and buying groups but were ill-equipped to do the job, and sales was unmotivated to partner beyond the MQL handoff.
Metadata
JANUARY 8, 2024
But according to Liam, those metrics mean jack to everyone at your company who matters. One of the main issues with an early-stage company that doesn’t have any marketing resources is that only the people whom you’ve sold to know who you are.” We agree with that advice, too. Want to learn more about Metadata? Schedule a demo today.
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