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How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. At the time, few B2B companies like ours were doing it. Absolutely.

Cost per Lead

Cost per Lead CPO B2B Marketing Advertising Agencies

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

JANUARY 8, 2024

But according to Liam, those metrics mean jack to everyone at your company who matters. Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. “One We agree with that advice, too. Schedule a demo today.

Cost per Lead

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools

How Metadata Fundamentally Changed My Approach to B2B Marketing

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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