How Metadata Fundamentally Changed My Approach to B2B Marketing
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APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. At the end of the day, the only thing that matters is if your paid strategy or tactic is helping your company grow. With leads coming in, I felt like the Marketing team was doing its job. Absolutely.
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